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Sunday
Sep032006

Scooters, Mods, and Lucodaze


This must be one of the coolest adverts ever! Has anyone ever seen the movie Quadrophenia? It starred a very young 'Sting' (when he was still the lead singer and bass guitarist for 'The Police' - the band that is, not the juristic arm of the state... Anyway, you know what I mean!).

The movie chronicled a battle between two rival groups, the Mods and the Rockers, that took place on Brighton beach, 1964. It is a fantastic insight into the Mod subculture in 1960's. Of course, for a Vespa lover like me, it is a wonderful movie to watch for all the cool scooters!

This advert is clearly styled on the movie. The lead character even shares the name "Jimmy". There are a few classic Vespa's in this one. I would LOVE to add some extra mirrors and headlights to my old 1968 Vespa! However, I fear that Megie and Courts would not be seen in public with me.

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